Art Direction and Brand Identity for Stand-Up Comedian Neev

AWP developed the art direction, brand identity, and campaign visuals for comedian Neev’s show 'Pas besoin d’ajouter la sauce'. Drawing from 90s grocery ad aesthetics, the design captures Neev’s bold humor and cultural authenticity through playful typography and straightforward photography. The result is a visual identity that feels both nostalgic and unapologetically vibrant.