Campaign Film For Volvo Rider Toy Coupe

AKQA created a playful campaign film for Volvo to promote the Volvo Rider, a child’s toy car, by presenting it as a futuristic autonomous vehicle concept. The cinematic teaser mimics the tone and style of a real car launch, generating massive social engagement and media coverage. The project successfully drove a 7,795% increase in traffic to the Volvo Accessories site.