Experiential Pop-Up for Al-Futtaim Toyota

AKQA collaborated with Al-Futtaim Toyota and Dubai’s iconic Al Ijaza Cafeteria to create The Station Cafeteria — a Land Cruiser-themed pop-up celebrating UAE’s late-night driving culture. The immersive experience blended neon aesthetics, limited-edition merchandise, and a custom menu to connect with the nation’s youth and elevate the Land Cruiser’s cultural relevance.