AKQA collaborated with Al-Futtaim Toyota and Dubai’s iconic Al Ijaza Cafeteria to create The Station Cafeteria — a Land Cruiser-themed pop-up celebrating UAE’s late-night driving culture. The immersive experience blended neon aesthetics, limited-edition merchandise, and a custom menu to connect with the nation’s youth and elevate the Land Cruiser’s cultural relevance.
AKQA collaborated with Al-Futtaim Toyota to create 'Journeys of Mindfulness', a digital art and sound campaign aimed at reducing road accidents during Ramadan. Drawing from Islamic geometry, calligraphy, and poetry, the project transformed traditional art forms into meditative digital experiences that encouraged calm and focus before driving.