Studio: AKQA

Client: Levi’s

Work: Experience Design

Industry: Fashion

Immersive Experience For Levi’s Trucker Jacket With Jacquard By Google

AKQA created 'The Hall of Distractions', an immersive installation for the launch of Levi’s Trucker Jacket with Jacquard by Google. The experience condensed a year’s worth of smartphone notifications into a 30-minute sensory performance, prompting visitors to reflect on their relationship with technology and attention.

Tags: Connection, Distraction, Experience, Innovation, Notification, Technology