Studio: AKQA

Client: Inflection AI

Work: Art Direction

Industry: Technology

Launch Campaign And Web Experience For Hey Pi By Inflection Ai

AKQA partnered with Inflection AI to introduce Pi, the world’s first personal AI designed to bring empathy and kindness to digital interactions. The launch included a cinematic film and an interactive website that showcased Pi’s personality through responsive motion, sound, and design. The experience emphasized warmth, safety, and accessibility, helping over 10,000 users engage with Pi at launch.

Tags: Empathy, Experience, Film, Interaction, Launch, Technology