Augmented Reality Album Launch For Rapper Abebe Bikila

AKQA Coala.LAB reimagined the myth of Icarus for the launch of rapper Abebe Bikila’s new album, merging classical art with cutting-edge technology. A 2x2 metre oil painting embedded with AR brought the story to life, allowing visitors to experience the music through an interactive vernissage that blended mythology, urban culture, and digital innovation.