Studio: AKQA
Creative Boom · Jan 27, 2026
Creative Boom reports that Nike has begun exploring FLORA, a generative AI platform for creative workflows, as part of its hiring requirements. The article features insights from FLORA co-founder Weber Wong, who explains how the tool enables entire creative systems rather than one-off outputs. Studios like Pentagram, Lionsgate, and Little Plains are adopting FLORA to accelerate branding and campaign creation through generative workflows.
The Brand Identity · Jan 13, 2026
AKQA Paris collaborated closely with ALAÏA’s creative leadership, including Pieter Mulier and Myriam Serrano, to redesign the fashion house’s digital flagship. The project translates ALAÏA’s sculptural couture philosophy into a refined, immersive online experience that balances editorial storytelling with e-commerce functionality. Featuring TT Norms typography, a restrained color palette, and 360° product views, the site embodies the brand’s architectural precision and elegance.
The Brand Identity · Apr 24, 2025 · Interview
The Brand Identity interviews Orpheu founders João Mestre and Pedro Vilas-Boas, along with managing partner Bruno Muszynski, as the studio enters its second year. They discuss their global expansion, creative philosophy rooted in avant-garde modernism, and the integration of AI as a tool for 'enhanced creativity.' The conversation highlights Orpheu’s human-led approach, cultural influences, and ambitions for growth across Europe and the US.
The Brand Identity · Jul 8, 2024 · Interview
The Brand Identity interviews London-based freelance designer Yuriy Starikov about his creative journey, his philosophy of constant learning, and his growing passion for 3D design. He discusses his experiences working with major brands like Nike and agencies such as R/GA, Huge, and AKQA, as well as his new collaborative studio with creative director Pieter Konickx. The conversation explores themes of curiosity, imposter syndrome, and the importance of play in creative practice.