Studio: AKQA

Client: Google

Work: Web Design

Industry: Technology

Ai-powered E-commerce Experience For Google

AKQA collaborated with Google to create Generative Store, an AI-driven e-commerce platform powered by Gemini. The project transforms online shopping into a personalized, emotionally engaging experience by dynamically designing interfaces in real time based on user intent. It reintroduces storytelling and human-like interaction to digital retail, bridging the gap between boutique intimacy and digital scale.

Tags: Commerce, Experience, Interface, Narrative, Personalization, Retail