Brand Identity For The Arthur M. Blank U.s. Soccer National Training Center

AKQA developed a comprehensive brand identity for the Arthur M. Blank U.S. Soccer National Training Center, the new home for all 27 U.S. national teams. Drawing inspiration from the U.S. Soccer crest, the American flag, and the facility’s architecture, the system unites athletes, fans, and communities under a shared vision for the sport’s future in the United States.