Visual Identity For Waddington Custot Gallery

A Practice for Everyday Life developed a new visual identity for Waddington Custot, a leading London gallery specializing in modern and contemporary art. The bespoke typeface, Marquis, was inspired by early 20th-century Humanist sans serifs, balancing contemporary refinement with respect for the gallery’s heritage. The identity extended across printed and digital materials, reinforcing the gallery’s reputation for scholarship and sophistication.