Visual Identity For Toogood Clothing Line

A Practice for Everyday Life developed the visual identity and voice for Toogood, the clothing line by sisters Faye and Erica Toogood. The identity balances the handmade and industrial, combining a handwritten logotype with a machine-like typographic system inspired by workwear and craftsmanship. The result reflects the brand’s celebration of individuality and the worker through tactile materials and structured design.