Brand Identity For Embla Wine Bar

A Friend of Mine developed a handcrafted brand identity for Embla, a beloved Melbourne wine bar known for its relaxed and down-to-earth atmosphere. Inspired by vintage hand-painted signage, the design features a custom hand-drawn typeface, organic textures, and tactile materials that reflect the bar’s warm, contextual character. The cohesive identity extends across signage, print, and digital touchpoints, reinforcing Embla’s authentic and inviting personality.