A Friend of Mine developed a handcrafted brand identity for Embla, a beloved Melbourne wine bar known for its relaxed and down-to-earth atmosphere. Inspired by vintage hand-painted signage, the design features a custom hand-drawn typeface, organic textures, and tactile materials that reflect the bar’s warm, contextual character. The cohesive identity extends across signage, print, and digital touchpoints, reinforcing Embla’s authentic and inviting personality.
Set in a custom typeface