Type Designer
The article details how Tomorrow Bureau and Modem collaborated with Swiss sportswear brand On to create the Movement Labs retail installation in Zurich. The project integrates digital storytelling into physical architecture through a sculptural table with embedded screens and reflective materials, embodying On’s philosophy of technology as texture. The work merges motion design, custom hardware, and minimalist aesthetics to communicate On’s product innovation in an immersive, tactile way.
Wildish & Co. created a cheerful, mascot-led brand identity for Ding, a home maintenance subscription app. The design centers on a house-shaped character and a warm color palette to convey trust and friendliness. Playful typography and a 'dopamine design' approach help Ding stand out in a traditionally dull industry.
Primary Works developed a new brand identity for the South East Centre for Contemporary Art (SECCA) in Bega, Australia, inspired by the gallery’s architectural transformation by Sibling Architecture. The identity centers on a custom stencil typeface that reflects openness and modularity, complemented by a bright color palette drawn from the local environment. The project also includes a dynamic website design that mirrors SECCA’s community-driven and evolving cultural programming.
BP&O’s feature by Emily Gosling explores Re Design’s rebrand for hospitality tech platform Mr Yum. The new identity blends playful food-inspired colors and QR-code motifs to humanize the brand’s tech-driven offering. Despite the brand’s merger with me&u, the project stands out for its vibrant, motion-rich design and custom typography by Wei Huang.
BP&O features Seachange’s branding for Paws Off!, a New Zealand initiative by Southern Cross Pet Insurance and TBWA\NZ that warns pet owners about toxic human foods. The identity centers on a black-and-white character mark representing both cats and dogs, paired with Work Sans typography. The design balances playfulness and clarity to encourage adoption as a universal pet safety label.