Wei Huang
Type Designer
5 articles · Oct 2023 — Nov 2025
Articles & interviews
- On treats technology as texture in its Movement Labs retail space
The Brand Identity · Nov 20, 2025
The article details how Tomorrow Bureau and Modem collaborated with Swiss sportswear brand On to create the Movement Labs retail installation in Zurich. The project integrates digital storytelling into physical architecture through a sculptural table with embedded screens and reflective materials, embodying On’s philosophy of technology as texture. The work merges motion design, custom hardware, and minimalist aesthetics to communicate On’s product innovation in an immersive, tactile way.
- Wildish & Co. Introduces House Mascot for Ding's Home Maintenance Brand
The Brand Identity · Apr 3, 2025
Wildish & Co. created a cheerful, mascot-led brand identity for Ding, a home maintenance subscription app. The design centers on a house-shaped character and a warm color palette to convey trust and friendliness. Playful typography and a 'dopamine design' approach help Ding stand out in a traditionally dull industry.
Wildish & Co.F37 FoundryStudio SunDingbranding - Primary Works brands the South East Centre for Contemporary Art with a contextual, custom typeface
The Brand Identity · Jul 30, 2024
Primary Works developed a new brand identity for the South East Centre for Contemporary Art (SECCA) in Bega, Australia, inspired by the gallery’s architectural transformation by Sibling Architecture. The identity centers on a custom stencil typeface that reflects openness and modularity, complemented by a bright color palette drawn from the local environment. The project also includes a dynamic website design that mirrors SECCA’s community-driven and evolving cultural programming.
Primary WorksSibling ArchitectureSouth East Centre for Contemporary Art (SECCA)branding - New Logo & Branding for Mr Yum by Re Design
BP&O · Feb 6, 2024
BP&O’s feature by Emily Gosling explores Re Design’s rebrand for hospitality tech platform Mr Yum. The new identity blends playful food-inspired colors and QR-code motifs to humanize the brand’s tech-driven offering. Despite the brand’s merger with me&u, the project stands out for its vibrant, motion-rich design and custom typography by Wei Huang.
Re DesignM&C Saatchi GroupMr Yumme&ubranding - New Logo & Branding for Paws Off! by Seachange
BP&O · Oct 24, 2023
BP&O features Seachange’s branding for Paws Off!, a New Zealand initiative by Southern Cross Pet Insurance and TBWA\NZ that warns pet owners about toxic human foods. The identity centers on a black-and-white character mark representing both cats and dogs, paired with Work Sans typography. The design balances playfulness and clarity to encourage adoption as a universal pet safety label.