It felt very natural, not just in the literal sense of being ‘on the road’, but in the way the business itself has continually moved forward and changed.
These felt like interesting ways of communicating the idea of being ‘on the road’. The spacing between the letters isn’t meant to represent a literal geographical distance, but rather the feeling of being in motion: travelling, transitioning and moving between.
We began by looking into the local fauna and flora around the festival site in Innsbruck.
Repetition was our main concept for the identity, referring to the path from being a student to becoming a master.
We like modernist design. We have always been inspired by Wim Crouwel and the Swiss designers.
Antwerp-based studio Vrints-Kolsteren rebranded London pizza restaurant Napoli on the Road as NotR. The identity reduces the name to an abbreviated wordmark and draws on transport, shipping and industrial references—including stamps, labels, codes and monospaced type—to express the restaurant's origins as a food truck and its continued evolution. The system extends across menus, packaging, pizza boxes and uniforms while positioning the brand beyond hospitality into culture, fashion, music and art.
Vrints-Kolsteren created a brand identity for the Austrian electronic music festival Gabonsa that draws inspiration from the surrounding landscape and community. The Antwerp-based studio combined field research, illustration, and custom typography to evoke the festival’s sense of adventure and connection to nature. The resulting system is flexible and tactile, spanning posters, signage, and digital applications.
The article profiles Antwerp-based studio Vrints-Kolsteren, highlighting its evolution from a graphic design practice into a multidisciplinary creative studio. Founders Naomi Kolsteren and Vincent Vrints discuss their long-term collaboration with Antwerp Art and their exploration of new mediums like jewellery design. The piece emphasizes the studio’s focus on storytelling, brand strategy, and tactile, cross-industry creativity.
The Brand Identity interviews Antwerp-based studio Vrints-Kolsteren about their new independent publishing platform, Vrints-Kolsteren Editions, and its first release, Kado. The publication explores the Japanese art of Ikebana through tactile printing, custom typography, and experimental materials. The project reflects the studio’s desire for creative autonomy and hands-on involvement in every stage of production.
The Brand Identity interviews Antwerp-based studio Vrints-Kolsteren, led by Vincent Vrints and Naomi Kolsteren, about their approach to design, collaboration, and notable projects. They discuss early work for Sint-Lucas Antwerp, the provocative Borg 2016 identity, and branding for Antwerp Art and fashion label Arte. Their philosophy centers on modernist principles, minimalism, and collaboration across disciplines.