Vicky Tomlinson
Co-Founder, Creative Strategist
Studios in coverage:Kind & Wild Branding StudioKind and Wild StudioKind & Wild
In their own words
I think less about becoming irrelevant and more about the years of experience I've had. This includes the relational aspect that came with being in an office and working as a team for many years. There's a work ethic to be proud of, if you can balance it so you don't burn out.
It's okay to push back on crappy AI-generated ideas: sometimes people just don't know what is good or not. Let them have a crack, and then show them something better!
It's okay to push back on crappy AI-generated ideas: sometimes people just don't know what is good or not.
When you're completely frazzled, you don't do your best work. Clients and agencies aren't getting the best of you when you're running on empty. Rest is part of the job. A break is actually the faster route.
Articles & interviews6
- Guzzle Explores Irish Identity Through Food and Illustration
Creative Boom asks experienced creatives whether it is possible to sustain a fulfilling career into later life in an industry often biased toward youth. Contributors argue that longevity comes from competing on judgment, client understanding, trust and relationships rather than speed or trend awareness, while maintaining curiosity and healthier working practices.
- Designers urged to protect creativity as roles shift to finishing
Creative Boom's Dear Boom advice column examines how designers are increasingly asked to refine AI-generated or partially completed work instead of originating ideas. Contributors advise creatives to protect time for self-initiated work, set firm client boundaries around AI, and collectively reclaim their strategic and creative value.
- How to Stay a Maker as Design Roles Shift to Fixing