Toms Babčuks
Designer
Studios in coverage:Gramática Studio
In their own words
We combined a playful and experimental visual language with references to greenery and natural textures, inspired by the rooftop garden setting.
The letterforms are playful, mixed and intentionally a bit odd to feel friendly and memorable.
The hardest part was finding the right level of playfulness and experimentation while keeping the identity practical and adaptable for everyday use.
We wanted to move away from the decorative graphic techniques and intentionally keep the visual foundation clean and simple.
Simplicity in all brand elements – materiality of designs, layouts, colour scheme, logotype.
Articles & interviews2
- "Gramática Studio Crafts Avant-Garde Brand for Avant Garden Rooftop"
Gramática Studio created a playful yet practical brand identity for Avant Garden, a rooftop venue in Riga that blends dining and nightlife. The design merges avant-garde experimentation with natural textures and colors inspired by the garden setting. The result is a flexible, approachable identity that reflects both creativity and nature.
- Gramática Studio Redefines Wooly Organic with Minimalist Brand Identity
Gramática Studio developed a refined and minimal brand identity refresh for Latvian children’s fashion label Wooly Organic. The redesign focuses on simplicity, sustainability, and a warm, muted palette that complements the brand’s organic textiles. The project reflects Wooly Organic’s growth from a start-up to an established European retailer while maintaining its playful yet sophisticated tone.