Tom
Director, Marketing Director, Creative Director
Articles & interviews5
- Creative Boom’s Mascot Comes Alive Across Time Zones
Creative Boom is extending its long-running eyes mascot with subtle motion animations created by Pica founder and motion designer Dan Silverstone. The eyes will react to visitors' cursors and local time zones, with different expressions for scenarios such as sleepiness, hangovers, deadlines and love, plus planned seasonal variations.
- NSPCC Film Demands Safer Online World for Children
Creative agency House of Oddities has produced 'Shift Ctrl', a new campaign film for the NSPCC urging stronger online safety protections for children. Directed by Ethan & Tom and shot on 35mm by Nick Morris, the film uses cinematic storytelling and analogue aesthetics to depict the dangers of online abuse. The campaign runs across cinema, TV, and social media, aiming to raise awareness among parents and teens alike.
- Monday Nights and Formation Games Launch New Football Game 'CLUB'
Creative Boom’s article profiles Monday Nights’ long-term collaboration with Formation Games on the football management app CLUB. The London- and Bristol-based studio designed the game’s UI, icons, and branding over 2.5 years, helping it reach over 100,000 players and a top-three App Store ranking. The project marked a creative evolution for the young studio, blending brand thinking with gaming design conventions.
- "All Flows 2025 Elevates Creative Scene in Milton Keynes"
Creative Boom’s article covers the 2025 edition of All Flows Festival in Milton Keynes, highlighting its intimate yet high-calibre programme of talks and workshops. Featuring leading designers, artists and studios, the event celebrated experimentation, materiality and connection within the creative community. The piece underscores All Flows’ growing reputation as a boutique alternative to larger design festivals.
- Gemma Mahoney on working independently, staying organised and finding time for passion projects
The Brand Identity interviews Melbourne-based freelance designer Gemma Mahoney about her transition from studio work to independent practice, her approach to organisation, and balancing client projects with personal type design pursuits. She discusses her early experiences at Confetti Studio, her feminist magazine project Accidental Discharge, and her typeface Nurture Display. The conversation highlights her disciplined workflow, passion for print and type, and the rewards and challenges of freelancing.