In their own words
If you look across the vastness of the skincare space, products typically fall into one of two distinct categories: scientific to the point of cold and clinical, or natural, which leaves you questioning whether the product will even work.
When we were developing names for the company, Tome was always one of our favourites because of its meaning: a large, heavy and often scholarly or academic book. The fact that they have studied skincare and their key ingredient for over a decade, made the idea of a book as packaging a novel and natural fit.
Our thought was that Tome can own a green that’s inspired by the natural colour of the sponge, but also embrace the range of greens you experience while using the product.
We developed the brand ethos of 'Natural Vibrancy' to guide our work, drawing cues from the fullness of the Caribbean, its nature, people, and culture.
Articles & interviews2
- REUNION names and designs skincare brand Tome identity
Los Angeles design and strategy studio REUNION created the name and launch identity for Tome, a skincare brand based on research into the freshwater sponge Spongilla lacustris. The identity frames the brand as "ancestral innovation," using book-like packaging, archival labels, olive-green tones, scientific stippled illustrations, a consumer education index and campaign imagery and films.
- Sandals and Beaches Resorts Unveil New Brand Campaign and Identity
Sandals and Beaches Resorts have launched a new multimillion-dollar campaign titled 'Made of Caribbean', created by Leo Burnett with a refreshed brand identity by Wolff Olins. The rebrand emphasizes authenticity and Caribbean culture through a unified visual system, refined logos, and a shared design language. The campaign spans multiple media channels and aims to highlight the resorts' deep connection to the islands and their people.