Tamir Morris Grays
Founder
In their own words
We pulled from references that know how to communicate an internal feeling: modern apothecary, fragrance, premium skincare.
The ampoule format creates a natural pause. You have to hold it, break it open deliberately. That’s already a ritual and our job was to make the object worthy of that moment.
sits at the intersection of natural vitality and contemporary mysticism.
We pulled from references that know how to communicate an internal feeling: modern apothecary, fragrance, premium skincare. Those categories don’t show effort – they suggest a state. That’s the right territory for SŌM.
The ampoule format creates a natural pause. You have to hold it, break it open deliberately. That’s already a ritual and our job was to make the object worthy of that moment.
Design follows the same logic as the water. Both are authored to a specification rather than inherited from a source.
The only embellishment is precision itself: tight alignment, generous spacing, a grid the bottle never breaks from.
Articles & interviews3
- SŌM identity frames daily elixir shots with focused stillness
Ljubljana-based creative collective .raw created the identity for SŌM, a Dutch functional-elixir brand whose Power Elixir combines Colombian ingredients with a modern formulation. Built around the idea of "Focused Stillness," the system uses a modular geometric mark, product-specific icons, atmospheric photography and Druk Heavy with ABC Diatype to position the daily ampoules outside conventional sports-drink branding.
- SŌM identity blends ancient ritual with modern elixir branding
Ljubljana-based creative collective .raw created the identity for Belgian functional-elixir brand SŌM, whose Power Elixir combines Colombian traditional ingredients with contemporary formulation. Built around the idea of "Focused Stillness," the system uses a geometric mark, modular lockups, Druk Heavy and ABC Diatype, product-specific colours, and minimal geometric icons across ritualistic single-dose ampoules.
- Oro Reengineers Hydration With Precision Water and Minimalist Design