This invitation allowed us to test new shapes and make marks with totally new forms and concepts.
It consists of three interconnected parts that shift at every point to create rhythmic movement.
The Brand Identity’s feature, presented by Frontify, explores BUCK’s 10-week collaboration with Eventbrite to reimagine the event platform’s brand identity. The rebrand, centered on the concept of connection and discovery, introduced a new logo system called 'The Path,' expressive motion and illustration systems, and a refreshed color and type framework. The partnership emphasized in-person collaboration and emotional storytelling to reinvigorate Eventbrite’s perception beyond ticketing.
Buck has rebranded Eventbrite with a vibrant, motion-inspired identity that emphasizes the energy of in-person events. The new system centers on Founders Grotesk typography, a dynamic color palette led by 'Brite Orange', and an adaptable monogram called 'The Path'. The rebrand repositions Eventbrite from a ticketing service to a platform celebrating live experiences.