Stephanie McArdle
Designer · Head Of Design
In their own words
They were like gold to me. Perfectly imperfect and nostalgic.
We created back stories for the soaps: who was the character that bought it? What strife were they in? How did they feel?
Nested text blocks, exaggerated drop caps, and symmetrical page ornamentation speaks to prayer books and the religious heritage visible in the text.
The project has made me think about what belief systems do for us. It’s not about granting our wishes really, but giving us a sense of control in a chaotic world.
Articles & interviews
- This unique photobook is an unexpected trip through Mexico City’s witchcraft markets and magical soaps
The article profiles 'Jabón: Magic Soaps of Mexico', a photobook designed by Stephanie McArdle in collaboration with photographer Maisie Cousins and illustrator Tal Brosh. The publication explores Mexico City’s witchcraft markets through saturated photography, typographic storytelling, and liquid illustrations. It reflects on belief, ritual, and design through the lens of everyday magical soaps.
- "New Hires, Big Wins Mark Creative Industry's Latest Highlights"
Creative Boom launches its first 'Booms & Shakes' monthly roundup, highlighting new hires, client wins, leadership changes, and studio launches across the creative industry. Agencies like ARK, VCCP, Genoa Black, and The Midnight Club feature prominently, alongside new ventures such as Strategy Department and GOOD Studio. The article also notes D&AD CEO Dara Lynch’s departure and regional creative initiatives in Manchester.