Stephanie Lin
Cmo
In their own words
I wanted a thought partner who could help us rediscover our own narrative, build something genuinely original, and move us decisively away from category conventions.
Traditional lending sees people through the lens of risk. We look for potential.
Articles & interviews
- Frontify presents: Ragged Edge and Tilt discuss trust and tension
The Brand Identity’s Dialogue series, presented by Frontify, features a conversation between Ragged Edge and Tilt about their collaborative rebrand of the fintech company formerly known as Empower. The project involved renaming, repositioning, and creating a human-centered identity built on trust, belief, and authenticity. The resulting brand, Tilt, uses handcrafted elements and storytelling to reflect its mission of empowering working people.
- Ragged Edge Rebrands US Fintech Empower as Tilt
Creative Boom reports that London studio Ragged Edge has rebranded US fintech Empower as Tilt, creating a new name and identity that aims to redefine access to credit for working Americans. The rebrand balances financial authority with human grit, featuring a black-and-white palette with chartreuse accents, painterly illustrations, and a confident verbal tone. The new identity positions Tilt as a challenger brand determined to make credit fairer and more inclusive.