In their own words
We aimed to mimic the transition states of creative breakthroughs, creating rhythms of expansion and impact.
Pilates has traditionally been marketed to a predominantly female audience, and we wanted to challenge that stereotype.
When there’s creative freedom and room for risk, everything tends to turn out better.
The identity is precise, technical, rational, and elegant – something completely new for Pilates and perfectly aligned with the high-performance sports world.
Articles & interviews
- COLLINS Revamps OFFF Identity with Physics-Inspired Design
COLLINS has rebranded the global creative festival OFFF with an identity inspired by physics and magnetism. The new system visualizes attraction and projection as dual forces, expressed through motion, typography, and a reimagined logo. The project reflects OFFF’s evolution into a global creative hub while maintaining its Barcelona roots.
- "TURN® Redefines Pilates with Bold, Sporty Branding by Villegas and Lairisa"
Albert Villegas and Sergio Lairisa created a bold, sporty identity for TURN®, a nomadic high-performance Pilates studio founded by Sandra Llovera. The design uses strong typography, a black-and-yellow palette, and custom diagrams inspired by movement notation to redefine Pilates branding. Collaborations included photography by Abel Bueno and motion by Olivier Estévez.