Sarah Fonder
Articles & interviews3
- Nespresso’s New York recycling bags create customer confusion
The article examines Nespresso's recycling program for aluminum coffee capsules, which lets customers return used pods in free bags or at stores. It frames recycling rules as confusing and criticizes the New York bag initiative for creating customer confusion about how the bags should be used.
- Brompton packaging reduces waste and simplifies bike maintenance
Branded created new packaging for British bicycle company Brompton that aims to reduce waste and make bicycle maintenance easier to understand. The understated boxes use sustainable materials and minimal plastic, supported by clear instructions and straightforward illustrations.
- Remy Martin debuts sustainable limited-edition packaging by Lonsdale
Lonsdale created a colorful limited-edition packaging design for Remy Martin, drawing inspiration from Asian markets. The presentation box is structurally carved to fit the brand's elliptical bottle and opens dramatically, while using 100% recycled cardboard to pair a luxurious unboxing experience with a more sustainable material choice.