The article explores Brazilian creativity as a global cultural force through the perspective of Tátil co-founder Fred Gelli. It discusses how Brazilian design philosophy, rooted in biomimicry, resourcefulness, and maximalism, informs projects like Biocentricos, Natura x Nespresso, and Rio Carnival. Gelli argues that Brazilian design’s diversity and ecological awareness position it as a model for sustainable and expressive global creativity.
The Brand Identity interviews Josep Duran, partner at Barcelona-based Forma Icons, about the studio’s approach to iconography design. Duran discusses the origins of Forma Icons, their process for creating consistent and brand-aligned icon systems, and the challenges of balancing creativity with technical precision. The conversation also highlights notable projects for clients like Simon, Nespresso, and Visa, as well as Duran’s dream of designing Olympic pictograms.
