Sarah Farley
Brand Writer, Content Designer
In their own words
When you don't own or pay to use a platform, you're not really a user. You're the product.
Brands have hijacked the word 'purpose' for virtue signalling.
Brands have hijacked the word 'purpose' for virtue signalling.
Articles & interviews3
- "Creatives Favor Owned Platforms Over Social Media by 2025"
The article explores how creatives in 2025 are increasingly abandoning traditional social media platforms in favor of owned spaces such as personal websites, newsletters, and private communities. It highlights a growing movement toward independence, authenticity, and sustainable audience engagement, featuring insights from writers, designers, and brand strategists who have made the shift.
- 2025's Outdated Creatives Buzzwords and Alternatives
Creative Boom’s Abbey Bamford explores the most overused buzzwords in the creative industry for 2025, gathering opinions from designers, strategists, and writers across various studios. The article humorously critiques terms like 'purpose-led', 'strategy', 'premium', and 'sustainability', offering more meaningful alternatives and encouraging clearer, more human communication. It reflects a broader trend toward authenticity and substance in creative language.
- "2025 Creative Buzzwords to Abandon and Their Alternatives"