Sam White
Designer, Type Designer
Articles & interviews3
- Karlssonwilker Creates Calder Gardens Identity
Studio Blackburn created a new global identity for Brompton around the brand platform "Life Unfolded" as the folding-bike manufacturer approached its 50th anniversary. The rebrand retains Brompton's established triptych logo while expanding its geometry into Brompton Slab, a custom typeface developed with Sam White, as well as a modular graphic and motion system rooted in the bike's folding mechanics and London engineering heritage.
- Jorja Smith Shares Her Ideal Weekend After New Album Release
Studio Blackburn refreshed Brompton's identity for global expansion without changing its established logo or triptych symbol. The studio created the bespoke Brompton Slab typeface with Sam White, developed a motion and colour system, and rooted the work in Brompton's Greenford factory through oversized cut-metal letter photography.
- Studio Blackburn's Mark Jones on why great designers know when to leave things alone
Creative Boom interviews Mark Jones, creative director at Studio Blackburn, about his philosophy of restraint in design and the importance of knowing when not to change things. He discusses projects for Brompton, So Energy, and Ellis Butchers, illustrating how the studio balances consistency, sector vernacular, and playful precision. The conversation highlights Studio Blackburn’s practical, human approach to branding across clients large and small.