Sam Hawkins
Designer · Designer Illustrator · Illustrator
4 articles · Sep 2025 — Apr 2026
In their own words
I'm much more suited to relationship-led, trust-based, slow-burn business development.
Some won't, but the right clients will.
Articles & interviews
- No need to shout! Why creatives who say less get heard more
Creative Boom · Apr 13, 2026
Tom May’s Creative Boom article explores how creatives are rejecting the pressure to constantly post online and instead embracing quieter, more authentic forms of visibility. Through insights from designers and illustrators, it highlights a shift toward meaningful connection, slower content, and genuine communication over performative self-promotion. The piece argues that saying less can actually help creatives be heard more clearly and sustainably.
Art & GraftFirecatcherFox & Velvetcreative_industry - What now? Practical advice from the creative community for 2026's graduates
Creative Boom · Apr 7, 2026
Creative Boom’s Tom May gathers advice from leading designers, creative directors, and illustrators to help 2026 graduates navigate a challenging job market. The article emphasizes showing creative thinking in portfolios, building genuine networks, being strategic in job applications, and maintaining creative momentum after graduation. Contributors from studios like Fiasco Design, Like Magic Studio, and Edna Studio share practical, encouraging insights for emerging creatives.
Fiasco DesignLike Magic StudioKISS Brandingother - Why pricing your creative work is mostly a battle with yourself
Creative Boom · Mar 30, 2026
The article by Tom May explores the psychological and practical challenges creatives face when pricing their work. Through insights from designers, illustrators, and creative directors, it emphasizes that pricing is less about mathematics and more about confidence, value perception, and communication. The piece offers practical advice on setting boundaries, documenting agreements, and regularly reviewing rates.
- Expert Tips for Achieving and Maintaining Creative Flow
Creative Boom · Sep 15, 2025
Creative Boom’s article by Tom May gathers insights from various creatives on how to achieve and maintain a state of creative flow. Contributors share personal rituals, time management strategies, and environmental cues that help them focus and protect their creative energy. The piece highlights the importance of self-awareness, boundaries, and intentional disconnection in sustaining creativity.
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