In their own words
I knew I wanted to present Otto the typeface in a framework of storytelling and literature.
Typography as a way of delivering words with meaning – to me that’s what it all comes down to, and I wanted to get close to that essence.
It’s great to see that typeface in its natural habitat: telling a story.
Articles & interviews
- "Wieden+Kennedy Launches ATP 2025 Tour Campaign Highlighting Tennis' Dual Nature"
The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five creative projects, including Wieden+Kennedy London’s global campaign for the ATP Tour, Our Friends’ identity for Basecamp Research, HUGMUN’s tactile packaging for Resibo, Dinamo’s ABC Otto typeface and accompanying book, and Wedge’s illustrated recipe collection STAFF MEAL. Each project showcases distinctive approaches to branding, typography, and storytelling across industries from sport to biotech and beauty.
- December's Top New Typefaces from Renowned Designers
Creative Boom’s December 2024 roundup by Tom May highlights eight new typefaces from leading foundries and designers. The article showcases diverse typographic approaches—from Jessica Walsh’s expressive serif Meraki to MuirMcNeil’s functional Sans Norm and Fabio Haag’s comforting Aconchego—celebrating innovation and versatility in contemporary type design.
- "Dinamo Launches Baroque Typeface with Unique Adult Storybook"
Dinamo has launched its new serif typeface Otto through a children’s book for adults of the same name. Designed by Sam de Groot and Laura Opsomer Mironov, the project merges type design and storytelling, featuring illustrations by Hannah Robinson and photography by Michelle Mantel. The publication explores emotional themes while showcasing the typeface’s expressive qualities and literary roots.