Sacha Walckoff
Creative Director
Articles & interviews2
- Luxury Brands Choose Sarah Martinon for Art AI Can’t Match
Creative Boom interviews Paris illustrator and designer Sarah Martinon about her human-made work for luxury clients including Chanel and Hermès. The article traces how her pattern-based drawings expanded from fashion and wallcoverings into packaging, animated film worlds and Hermès's immersive Lugano window display, positioning her craft as a persuasive alternative to AI-generated campaign imagery.
- Luxury Brands Turn to Sarah Martinon for Hand-Drawn Campaigns
Creative Boom profiles Paris-based independent illustrator and designer Sarah Martinon, whose hand-drawn work spans fashion campaigns, animated film, interiors, packaging and physical retail displays. The article highlights her Chanel Winter Constellation film and widely celebrated Hermès campaign and Lugano window installation as evidence of luxury brands investing in distinctly human-made craft rather than AI imagery.