Rawdon Glover
Managing Director
In their own words
We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, relevant and one that really stands out.
To bring back such a globally renowned brand, we had to be fearless.
Articles & interviews
- Jaguar Unveils Type 00, Showcases New Brand Identity at Miami Art Week
Jaguar unveiled its Type 00 concept car at Miami Art Week 2024, marking the first physical expression of its new brand identity. The design showcases the company's 'Exuberant Modernism' philosophy through bold proportions, innovative materials, and symbolic color choices. The reveal has shifted public perception of Jaguar's rebrand, positioning it as a confident step into a modern, electric future.
- "Jaguar Unveils New Brand Identity for Electric Era"
Jaguar has unveiled a bold new brand identity as it transitions to an all-electric future. The rebrand introduces a minimalist JaGUar logo, a refreshed leaper emblem, and a vibrant primary color palette, signaling a creative departure from traditional luxury car branding. The launch will coincide with Miami Art Week, emphasizing Jaguar’s new focus on artistic expression and originality.