Rawdon Glover
Managing Director
In their own words
Jaguars should be objects of desire and culturally relevant – that's their natural habitat and where Jaguar is returning. Type 01 is the foundation of the brand, one that makes no compromise between design and engineering in our quest to reinvent Jaguar for the 21st century.
We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, relevant and one that really stands out.
To bring back such a globally renowned brand, we had to be fearless.
Articles & interviews3
- Jaguar unveils electric Type 01 with leaper restored
Jaguar has launched the Type 01, its first production car following the controversial 2024 rebrand. The fully electric four-door GT combines long-bonnet proportions referencing the E-type with a restored leaper emblem, material-led luxury interior and a technically demanding one-piece aluminium rear quarter called the Impossible Panel. Writer Katy Cowan responds positively to the car while acknowledging that its commercial performance will determine whether Jaguar's reset succeeds.
- Jaguar Unveils Type 00, Showcases New Brand Identity at Miami Art Week
Jaguar unveiled its Type 00 concept car at Miami Art Week 2024, marking the first physical expression of its new brand identity. The design showcases the company's 'Exuberant Modernism' philosophy through bold proportions, innovative materials, and symbolic color choices. The reveal has shifted public perception of Jaguar's rebrand, positioning it as a confident step into a modern, electric future.
- "Jaguar Unveils New Brand Identity for Electric Era"
Jaguar has unveiled a bold new brand identity as it transitions to an all-electric future. The rebrand introduces a minimalist JaGUar logo, a refreshed leaper emblem, and a vibrant primary color palette, signaling a creative departure from traditional luxury car branding. The launch will coincide with Miami Art Week, emphasizing Jaguar’s new focus on artistic expression and originality.