Pol Solsona
Creative Director
In their own words
The main goal of the identity is to give a renewed and fresh vision to shapes that are familiar to most people.
It also redirects to the festival sales page or other necessary communication purposes that were changing throughout the festival campaign.
We wanted to distort only the essence of the code, in other words, the shape.
In this way, we managed to make the code more recognisable, and at the same time, we bring elegance and strength to the overall.
We used Arial in two weights, Regular and Bold.
The idea was to use a ‘mainstream’ and ‘familiar’ font and not to give prominence to the typography itself, since we wanted to play with ordinary elements.
Articles & interviews2
- 6 Motion-Driven Brand Identities from Landor & Fitch, IYA, DIA
The article showcases six brand identities that use motion as a central design element, featuring work from Landor & Fitch, IYA Studio, DIA, Diplomatie Studio, Pol Solsona Studio, and DutchScot. Each project demonstrates how movement and kinetic systems enhance brand storytelling across industries from music festivals to tech platforms. The roundup highlights the growing importance of motion design in modern branding.
- Pol Solsona Studio reimagines QR codes for Embassa’t festival identity
Pol Solsona Studio created Embassa’t festival’s 2022 identity around distorted but still scannable QR codes, reflecting a concept of human adaptation following COVID-era changes. The black-and-white system extends across physical and digital applications through patterns and animations, with restrained Arial typography keeping attention on the code-based forms.