Designer
It’s a short prefix, so it attaches cleanly to any product without getting clumsy, and every name that carries it relinks to the parent automatically.
As Field is an extensive organisation, we needed a typeface that was versatile enough to work across all the necessary applications, from physical to digital.
There was something about the contrast between the constructed and the organic that sparked the idea for the animations.
Studio Oker rebranded Norwegian polymer-component manufacturer Strukturplast as NORSmaterials to support its international growth and broaden its positioning beyond structural plastics. The identity uses a simplified Norse serpent loop that resolves into an N, Phonic typography, safety-informed yellow shades, and a modular website system for material families, services and industries. Photography by Einar Aslaksen documents the Sandane production site and its surrounding landscape.
The article showcases Studio Oker’s brand identity for European geodata company Field, which merges natural and technological influences. The identity features a geometric logo inspired by geospatial data layers, FK Grotesk typography, and animations reflecting organic growth and progress. The design uses a calm, nature-inspired color palette and extends across digital and physical applications.