Co-Founder
SIDE ST had already been working on the strategy fundamentals, so some great directional research and thinking were already locked in as we started to think about the brand.
The future of agency work isn't about massive, one-size-fits-all organisations – it's about dynamic, specialised partnerships that can rapidly assemble the expertise a project requires.
We passionately believe that talent exists everywhere.
Creative Boom’s article explores how SIDE ST and A LINE collaborated on the Rotate rebrand, combining strategic brand-building with creative execution. The piece highlights how their complementary expertise in strategy and design led to a cohesive, research-driven identity for a cybersecurity startup. It also discusses the benefits and challenges of multi-agency partnerships and argues that specialised collaborations represent the future of agency work.
The Brand Identity interviews A LINE co-founders Nick Monkhouse and James Trump about their remote-first, flexible approach to building future-facing brands. They discuss their backgrounds in advertising and design, their collaborative culture, and how they balance creativity with strategic business thinking. The conversation highlights A LINE’s global presence, client focus, and emphasis on efficiency and inclusivity in creative work.