Nick Lehrain
Creative Director
In their own words
The simple, grid-based nature of this approach also allowed us the greatest flexibility when designing for a whole family of different products with varied package sizes and ratios.
To unite families around the joy of living well, we designed a brand that feels like something parents and kids can share.
As part of the brand discovery process, we identified two key aspects of energy transition – ‘source’ and ‘supply.’
It helped strike a balance between a brand that is convincing in a corporate setting while remaining engaging enough to attract new audiences.
Walking beneath them and looking up, we noticed how the intersecting lines created depth and movement. This became an inspiration for a simple yet flexible motif within the brand system.
Articles & interviews3
- Oliver Grace refreshes Redheads with Swiss Modernist identity system
Melbourne studio Oliver Grace has refreshed the identity of iconic Australian match brand Redheads, drawing on Swiss Modernist principles and a flexible grid system. The redesign modernizes the brand’s nostalgic mascot, Ms Redheads, while maintaining her recognizability across packaging and a new direct-to-consumer website. The project balances heritage and functionality through consistent typography, iconography, and layout structure.
- Oliver Grace Designs Appealing Kids' Vitamins with Unique Branding
The Brand Identity features Oliver Grace’s brand identity for KOA Kids, a sugar-free vitamin brand designed to appeal to both parents and children. The Melbourne and Sydney-based studio developed a playful yet credible system using vibrant natural colours, customisable packaging, and a family-oriented strategy. Collaborations with AlphaWhale and Loft Social helped extend the joyful, compliant brand across digital and social channels.
- Oliver Grace Revamps ENA with Nature-Inspired Grid System