Niall Wynne-Lewis
Creative Director, Founder
In their own words
We created blocks that help to navigate the relationship between text, image and quotes, translating the traditional printed editorial seamlessly into a digital format. The latter has provided us with greater possibilities for visual exploration, with photography being afforded more space within the articles.
Articles & interviews2
- In-Col Studio rebrands Weekly Tales with parenthetical identity
In-Col Studio rebranded digital editorial platform Weekly Tales and redesigned its website after a nearly five-year working relationship. The flexible identity uses parentheses to foreground overlooked stories and imagery, alongside a news-inspired typographic system combining ABC Arizona Mix, WT Gestalt and National 2 Compressed.
- Collaborative in name and nature: London-based studio In-Col on the importance of other people
The Brand Identity interviews London-based studio In-Col, founded by Iain Worgan and Niall Wynne Lewis, about their collaborative philosophy and approach to design. The duo discuss their evolution since founding in 2020, their emphasis on communication and client relationships, and their recent identity work for Screencrib, a film-financing platform. The conversation highlights In-Col’s balance of minimalism and warmth, and their commitment to inclusive, process-driven creativity.