Director · Founder
The article profiles Seattle-based studio Plains of Yonder and their creation of the opening sequence for season three of HBO’s The White Lotus. Co-founders Mark Bashore and Katrina Crawford discuss their research-driven process, drawing inspiration from Thai temple paintings to craft a darker, more mysterious tone. The piece explores how the studio’s meticulous approach and visual storytelling continue to make the show’s credits a cultural talking point.
Made Thought collaborated with FutureCorp to evolve the brand identity and digital presence of AUFI, a London-based creative matchmaking company. The project balanced business confidence with charismatic warmth through a typographic pairing of Helvetica and Suisse Works, complemented by fluorescent color accents. The result is a refined, confident, and forward-looking identity that reflects AUFI’s collaborative ethos.