Michael Mason
Director, Designer
Studios in coverage:CHEVAL
In their own words
We wanted the act of holding the book to be a really tactile experience, so we designed the publication as a hardcover book – clothbound with a coarse linen fabric;
The shop boasts huge windows along the boulevard, but every one of them is completely obscured by nondescript beige curtains.
I found that the most interesting challenge was that Chinese and English copy vary pretty dramatically in length.
Articles & interviews2
- CHEVAL’s design for bilingual publication Oriental Silk embraces contrast, tactility and subtlety
London-based studio CHEVAL designed the bilingual publication 'Oriental Silk' for publisher Hatje Cantz and artist Xiaowen Zhu. The book explores the history of a Los Angeles silk merchant through a tactile, clothbound design using subtle colors and refined typography. Director Michael Mason emphasized the importance of materiality, bilingual balance, and understated elegance in the project.
- CHEVAL designs AESOP wine labels inspired by Northern California sunlight
London-based design practice CHEVAL created the identity and packaging for AESOP, a direct-to-consumer Napa Valley wine producer. The wine-label system uses colourful patterns inspired by sunlight moving across Northern California's foggy mountain landscapes, expressing the brand's connection to the land and sustainable farming.