Matthew Gilbert
3D Designer, Designer
Articles & interviews4
- Verve Refreshes Lebara Brand for Millions of European Mobile Users
The Hague branding agency Verve redesigned mobile virtual network operator Lebara's identity to better reflect its modern, customer-focused proposition across European markets. The system centres on a "Smart Perspective" platform, combining warped bespoke typography, Smarter Blue and Think Pink, and fisheye spatial collages that gain depth in motion.
- Verve Rebrands Lebara Into a Clearer, More Relevant SIM Brand
BP&O features Verve’s comprehensive rebrand of mobile network Lebara, repositioning it as a confident and relevant SIM brand. The identity uses a restrained blue and white palette with vivid pink accents, a custom typeface by Blast Foundry, and motion-led visuals that reflect real digital behavior. Collaborations with Patswerk, Matthew Gilbert, and Eddy Koek add depth through animation and 3D design.
- How did Verve turn deep-tech research into a guiding light for Findest?
Verve developed Findest’s first brand identity, ‘The Findest Light,’ translating the company’s deep-tech research ethos into a visual system centered on illumination and discovery. The rebrand features custom-built tools, expressive typography, and a glow-driven color palette, supported by collaborators Patswerk and Matthew Gilbert. The result positions Findest as a trusted guide in the R&D world, balancing precision with warmth.
- Verve Rebrands Inbox Monster with Hairy, Horned Mascot Hero
Amsterdam-based agency Verve rebranded email marketing platform Inbox Monster by transforming its existing mascot into a central brand character named Monstie. The project includes a custom typeface, Monstie Sans, developed with Blast Foundry, and a color system inspired by emotional states of email marketers. The rebrand aims to inject personality and storytelling into the SaaS space, moving away from generic tech aesthetics.