Matt Dorfman
Art Director
Studios in coverage:The New York Times Book Review
In their own words
A good book cover is more interested in its subject than it is about its audience.
You can do anything except what’s right in front of you. Don’t do that.
Collage has become one of my shorthands for pairing themes and ideas together that aren’t so readily represented in nature or culture.
Articles & interviews3
- Rob Farmer transforms rough sketches into New York Times covers
Melbourne-based motion designer Rob Farmer explains how he develops quick, unfinished sketches into personal experiments and editorial commissions. His procedural approach in Cavalry draws on patterns in nature and has led to work for The New York Times, The Economist and the Design Museum, while he advocates sharing work before perfectionism prevents it from being seen.
- Rob Farmer transforms rough sketches into New York Times covers
Melbourne-based motion designer Rob Farmer describes how he turns quick, unfinished sketches into a working queue of personal and commissioned ideas. The profile traces his path from Geelong and agency work in Brooklyn to editorial commissions for The New York Times, The Economist and the Design Museum, with Cavalry's procedural tools central to his practice.
- Matt Dorfman on Book Cover Design and Finding Fresh Perspectives