Their strategic positioning was the idea of a spark of inspiration to follow a new path.
The typeface, along with our typesetting framework, gives room to flex in expression.
The Brand Identity’s feature, presented by Frontify, explores BUCK’s 10-week collaboration with Eventbrite to reimagine the event platform’s brand identity. The rebrand, centered on the concept of connection and discovery, introduced a new logo system called 'The Path,' expressive motion and illustration systems, and a refreshed color and type framework. The partnership emphasized in-person collaboration and emotional storytelling to reinvigorate Eventbrite’s perception beyond ticketing.
Buck has rebranded Eventbrite with a vibrant, motion-inspired identity that emphasizes the energy of in-person events. The new system centers on Founders Grotesk typography, a dynamic color palette led by 'Brite Orange', and an adaptable monogram called 'The Path'. The rebrand repositions Eventbrite from a ticketing service to a platform celebrating live experiences.