In their own words
I aspired to be a car designer because basically, I loved drawing cars.
I’d still say I’m settling in and it’s been over a year.
You can go from euphoria about something to self-doubt in a split second.
I find myself moving from one thought to the next very quickly.
Generally speaking film posters are notoriously busy so it was a conscious decision to have plenty of clear space on these posters, it allows the focus to be on the students as well as the subtlety of the clenched fist gesture.
Within the film, students carry so much self-expression day-to-day in school, so we wanted some of this and their body language to shine through in the portraits.
Articles & interviews2
- The Designers: Mucho’s Lyam Bewry on moving abroad, being proactive and tackling creative block
The Brand Identity’s interview with Mucho design director Lyam Bewry explores his journey from the UK to San Francisco, his proactive approach to career growth, and how he manages creative block. Bewry reflects on his early inspirations, the challenges of moving abroad during the pandemic, and the psychological aspects of working in design. The conversation highlights his emphasis on mentorship, optimism, and maintaining creativity through self-awareness.
- Mucho’s Homeroom campaign channels Oakland students’ defiance
Mucho created cinematic posters and a marketing campaign for Peter Nicks' Sundance Award-winning documentary Homeroom, which follows Oakland High School seniors in spring 2020. The campaign uses Vocal Type's Martin typeface, portrait photography and expansive negative space to foreground the students' self-expression and defiance while addressing systemic racial injustice.