Luke Taylor
Director · Partner · Creative Director
In their own words
It’s the worst thing when you are watching a film and a photo is clearly not real.
Brompton House had spent 20 years building their brand and the red oval was incredibly important to them as a family, therefore, we looked for a competitive advantage.
Its simplicity was an intentional reflection of the values behind Brompton House, with their focus on good, honest products at an affordable price for all – that care in the simplicity is reflected in our brand mark.
Nostalgia only works for the audience it’s aimed at, and in the case of Brompton House, the old brand was missing the mark.
The project expanded to include rebranding the entirety of the business – both the restaurant and frozen sides.
The frozen and restaurant businesses aren’t separate and shouldn’t be so for customers.
The typography is a visual representation of that, with Roslindale providing the refinement juxtaposed with Rough Marker representing the electric attitude and handcrafted energy that Andrew and his team provide.
Articles & interviews
- Us Films Explores Design in Black Mirror's "Eulogy" Episode
The article spotlights directing duo Chris Barrett and Luke Taylor of Us, who helmed the Black Mirror episode 'Eulogy' for Netflix. It delves into their design-led approach to creating a believable world where memories are explored through photographs, blending realism, in-camera effects, and VFX. The piece highlights their collaboration with production designer Robin Brown and other specialists to achieve a tactile, emotionally resonant visual experience.
- Sweet treats: UnitedUs’ identity heightens the goodness of Brompton House’s baked delights
UnitedUs created a refreshed brand identity and website for Brompton House, a family-run baked goods company. The rebrand focuses on warmth, nostalgia, and playfulness, using a simplified red oval logo, friendly typography, and contemporary illustrations to appeal to modern families. The project balances heritage with a modern sensibility, positioning Brompton House as a strong competitor in the baked goods market.
- UnitedUs subvert the bland image of frozen meals with their punchy identity for Farmyard Frozen
Brighton-based studio UnitedUs created a bold new identity for Farmyard Frozen, the frozen meal range from Norwich restaurant Farmyard. The rebrand uses electric neon colors, custom typography, and playful copy to challenge the dull image of frozen food. The project also extended to rebranding the restaurant itself, uniting both sides of the business under one expressive visual language.