Luke Taylor
Director, Partner, Co-Founder Creative Partner, Creative Director
In their own words
It’s the worst thing when you are watching a film and a photo is clearly not real.
Brompton House had spent 20 years building their brand and the red oval was incredibly important to them as a family, therefore, we looked for a competitive advantage.
Its simplicity was an intentional reflection of the values behind Brompton House, with their focus on good, honest products at an affordable price for all – that care in the simplicity is reflected in our brand mark.
Nostalgia only works for the audience it’s aimed at, and in the case of Brompton House, the old brand was missing the mark.
Wulkan Display was chosen to further emphasise this notion of high craftsmanship and a certain sense of opulence. Although influenced by old-style types, it also brings a contemporary counterpoint to the deco-inspired wordmark.
Sweet Sans completes the typographic hierarchy, both bringing an early 1900s complimentary counterpart to the Deco-inspired logo, but also as a highly functional notation device that adds further functionality to an already highly versatile type system.
We picked the Bw Darius family as it was an entirely modern riff on a very classic serif.
The stencil perfectly reflects the theme of the citation motif used to anchor the CHR brand, suggesting that the detail is in the gaps and it is here that CHR uncovers their insights.
The colour palette of classic corporate navy and cream paired with a bold orange gives the brand the energetic stature to lead the group of businesses.
Solici was the newly named and formed entity within the CHR business portfolio. The bulk of CHR’s work had been formed into this new entity.
Articles & interviews5
- Us Films Explores Design in Black Mirror's "Eulogy" Episode
The article spotlights directing duo Chris Barrett and Luke Taylor of Us, who helmed the Black Mirror episode 'Eulogy' for Netflix. It delves into their design-led approach to creating a believable world where memories are explored through photographs, blending realism, in-camera effects, and VFX. The piece highlights their collaboration with production designer Robin Brown and other specialists to achieve a tactile, emotionally resonant visual experience.
- Sweet treats: UnitedUs’ identity heightens the goodness of Brompton House’s baked delights
UnitedUs created a refreshed brand identity and website for Brompton House, a family-run baked goods company. The rebrand focuses on warmth, nostalgia, and playfulness, using a simplified red oval logo, friendly typography, and contemporary illustrations to appeal to modern families. The project balances heritage with a modern sensibility, positioning Brompton House as a strong competitor in the baked goods market.