Director · Partner · Co-Founder Creative Partner · Creative Director
It’s the worst thing when you are watching a film and a photo is clearly not real.
Brompton House had spent 20 years building their brand and the red oval was incredibly important to them as a family, therefore, we looked for a competitive advantage.
Its simplicity was an intentional reflection of the values behind Brompton House, with their focus on good, honest products at an affordable price for all – that care in the simplicity is reflected in our brand mark.
Nostalgia only works for the audience it’s aimed at, and in the case of Brompton House, the old brand was missing the mark.
We picked the Bw Darius family as it was an entirely modern riff on a very classic serif.
The stencil perfectly reflects the theme of the citation motif used to anchor the CHR brand, suggesting that the detail is in the gaps and it is here that CHR uncovers their insights.
The colour palette of classic corporate navy and cream paired with a bold orange gives the brand the energetic stature to lead the group of businesses.
Solici was the newly named and formed entity within the CHR business portfolio. The bulk of CHR’s work had been formed into this new entity.
The idea of the ‘X’ marks the spot symbolises that moment of clarity within the research process when Vox.Bio defines the piece of killer information that opens opportunities.
The project expanded to include rebranding the entirety of the business – both the restaurant and frozen sides.
The article spotlights directing duo Chris Barrett and Luke Taylor of Us, who helmed the Black Mirror episode 'Eulogy' for Netflix. It delves into their design-led approach to creating a believable world where memories are explored through photographs, blending realism, in-camera effects, and VFX. The piece highlights their collaboration with production designer Robin Brown and other specialists to achieve a tactile, emotionally resonant visual experience.
UnitedUs created a refreshed brand identity and website for Brompton House, a family-run baked goods company. The rebrand focuses on warmth, nostalgia, and playfulness, using a simplified red oval logo, friendly typography, and contemporary illustrations to appeal to modern families. The project balances heritage with a modern sensibility, positioning Brompton House as a strong competitor in the baked goods market.
UnitedUs developed a comprehensive brand architecture and visual identity system for Cambridge Healthcare Research, creating a unified family of brands that includes CHR, Solici, and Vox.Bio. The Brighton-based studio introduced a typographic-led approach using Bw Darius and Neue Haas Grotesk, supported by a refined colour palette and conceptual motifs that reflect insight and illumination. The project positions CHR for growth and expansion into new markets, including the US.
Brighton-based studio UnitedUs created a bold new identity for Farmyard Frozen, the frozen meal range from Norwich restaurant Farmyard. The rebrand uses electric neon colors, custom typography, and playful copy to challenge the dull image of frozen food. The project also extended to rebranding the restaurant itself, uniting both sides of the business under one expressive visual language.