Lucy Werner
Author, Writer
Articles & interviews6
- Cannes Lions 2026: Resonance, Niche, and Analogue Will Shape Creativity
Lucy Werner’s Creative Boom insight article from June 2026 explores the emerging creative trends observed at Cannes Lions 2026. It highlights a shift from mass reach to meaningful resonance, the rise of community-driven creators, and a renewed appreciation for analogue and tactile experiences. Voices from Pantone, Polaroid, and Future Gazers emphasize human connection, artisanal methods, and the growing importance of taste and trust in the creative economy.
- Cannes Lions 2026 Reveals Creator Power and Screen-Free Experience Shift
The article by Lucy Werner explores the major themes emerging from Cannes Lions 2026, highlighting the growing influence of creators, the shift toward tangible and screen-free experiences, and a more mature conversation around AI. It emphasizes how culture, human connection, and creative judgment are becoming the true differentiators in an increasingly tech-saturated industry.
- Why Cannes Lions Matters for Creatives at Every Career Stage
Lucy Werner’s article explores why Cannes Lions has evolved beyond its advertising roots to become a global creative gathering for professionals at all career stages. Through personal anecdotes and insights from industry figures, it highlights how the festival fosters learning, networking, and inspiration for both established and emerging creatives. The piece offers practical advice for first-time attendees on how to navigate the event and make meaningful connections.
- COLLINS House: A Space of Bold Inclusion at Cannes Lions
Creative Boom interviews Brian Collins about COLLINS House, a welcoming and inclusive space at Cannes Lions designed to foster connection among creatives of all levels. The article explores his philosophy on design as a force for possibility and his desire to create a non-hierarchical environment for emerging talent. It highlights COLLINS House as a counterpoint to the corporate atmosphere of Cannes, celebrating openness and community.
- Key Trends from Cannes Lions 2025: AI, Authenticity, Creator CEOs
The article by Lucy Werner for Creative Boom reports on the key themes emerging from Cannes Lions 2025, highlighting a shift toward more human, ethical, and creator-driven approaches to creativity. It explores how AI, authenticity, and the rise of the 'creator CEO' are reshaping the creative industry, with independent agencies gaining momentum and creators demanding fairer treatment and ownership of their audiences.
- Cannes Lions 2025 Opens Doors for Indie Creatives and Diverse Opportunities
Creative Boom’s feature on Cannes Lions 2025 highlights a noticeable shift toward inclusivity, with more independent studios, freelancers, and creators attending the festival. The introduction of new pass types like the Start-up and Creator Pass has made the event more accessible. The article emphasizes the growing presence of small studios and creative collaborations with major brands such as Adobe and Pinterest.