In their own words
I became frustrated by the lack of a single well-designed source.
Striving for authenticity is part of the job.
Articles & interviews
- Branding Fiction: Lorenzo Bernini’s study of imaginary identities
The Brand Identity interviews Milan-based designer Lorenzo Bernini about his book 'Branding Fiction,' published by CAPSLOCK. The project expands on his Fictional Brands Archive, exploring how imaginary companies in film, TV, and games achieve authenticity and what real-world designers can learn from them. Bernini discusses his research process, collaboration with CAPSLOCK, and the book’s design and structure.
- Landor Revamps BANCOMAT Brand for Digital Future
Landor has rebranded Italy’s leading payment network BANCOMAT with a concept called ‘hyper-vision,’ inspired by the seagull-shaped ‘B’ logo. The new identity features a custom typeface, BANCOMAT Display, and a motion system built around wide-angle perspectives that symbolize openness and progress. The rebrand modernizes BANCOMAT’s heritage for the digital era while emphasizing leadership and inclusivity.