Linda Jukic
Executive Creative Director, Creative Director, Founder
In their own words
Names ranged from descriptive and representational to metaphorical, and even neologisms.
Arizona Flare is our headline font – a deliberate ‘zig’ against a sea of sans serifs found in the crypto and fintech category.
It has a warm self-assurance about it.
asks you to not only take notice but note its a message that matters.
was selected for being just that – plain.
A focus on the negative is the most common tactic businesses use to encourage people to consider ethical options.
Australian Ethical’s culture is very much focused on the positive impact that can be made on the planet, people and animals if we all made better choices.
you would never expect to see from a professional investments business.
We’re feeling the start of an era of the invigorated – in Australia at least.
It’s been quite satisfying to get hands-on in digital design.
Articles & interviews3
- Accompany builds a world of orderly wonder for portfolio platform Summ
Sydney-based studio Accompany rebranded Crypto Tax Calculator as Summ, a new identity reflecting its evolution into a comprehensive crypto portfolio platform. The project includes a new name, visual and verbal systems, and an extensive illustration suite by Nico Brausch. The identity balances precision and warmth, using a vibrant violet palette, expressive typography, and motion to convey clarity and confidence in the fintech space.
- Accompany’s eclectic identity for Australian Ethical brings positivity to sustainable investing
Sydney-based consultancy Accompany reimagined Australian Ethical's brand to make sustainable investing feel more positive, accessible and less corporate. The identity combines a flowing AE logo, Whitman and Plain typefaces, vivid colour, photography, illustrations and iconography within an adaptable grid system.
- Accompany’s Linda Jukic on adapting quickly, hitting deadlines and focusing on your own game