Laurie Howell
Co-Founder
In their own words
Life’s a game, sometimes it feels like someone else has the controller.
We always knew we wanted to start in ‘game world’, using the visual language and game vernacular to set up a change.
We were looking to find a bold and disruptive way to land a new message for Coinbase and crypto.
We liked the idea of making the experience of seeing the work as part of the message.
Articles & interviews
- Break out of the simulation with Isle of Any and Oscar Hudson’s new video game-inspired advert for Coinbase
Isle of Any and director Oscar Hudson collaborated on a cinematic, video game-inspired live action advert for Coinbase titled 'Your Way Out'. The film uses low-polygon aesthetics and in-camera effects to depict a character escaping a simulated world, aligning with Coinbase’s message about breaking free from outdated financial systems. The project blends physical set design, hand-painted costumes, and choreographed NPC movements to create a surreal, game-like environment.
- Isle of Any Launches Disruptive Coinbase Ad for NBA Playoffs
Isle of Any created a bold new campaign for Coinbase titled 'System Update', launched during the 2025 NBA Playoffs. The work transforms the familiar blue screen of death into animated ASCII art, using code as both medium and metaphor to reframe cryptocurrency as contemporary and irreverent. Collaborating with Buck Design, Cartel NY, and Wave Studios NY, the campaign blends animation, sound, and digital storytelling to disrupt expectations of crypto advertising.