Lauren Wong Lee
Strategist
In their own words
Great design, to me, is always strategic.
Build meaning into your strategy and design
Build meaning into your strategy and design.
Articles & interviews3
- Super Keen just reinvented the case study... and other studios should take note
Creative Boom reports on Super Keen Studio’s innovative redesign of its website, which reimagines the traditional design case study format. Founders Gabby Lord and Lauren Wong Lee introduce embedded video pop-ups to explain strategic thinking behind their work, emphasizing transparency and human connection. The approach highlights the often-invisible strategy side of design while engaging audiences in a more authentic way.
- DesignThinkers highlights curiosity in AI-era design
This reflective article recounts the author's return to DesignThinkers, RGD's annual Toronto conference, and argues that curiosity, cultural understanding, and in-person creative community are increasingly vital in an AI-shaped design industry. It highlights Daughter's Out of Office conference identity and talks by Valentina D’Efilippo, Lauren Wong Lee, Gabby Lord, Barrington Reeves, Benji Wiedemann, and Alex Lampe.
- DesignThinkers highlights curiosity in AI-era design
This reflective article recounts the author's experience at DesignThinkers in Toronto, whose 2025-style theme, Out of Office, was created by Calgary studio Daughter. It argues that curiosity, cultural understanding, strategic thinking, and creative community are essential designer skills in an AI-shaped industry, drawing on talks by Valentina D’Efilippo, Super Keen, Barrington Reeves, Benji Wiedemann, and Alex Lampe.