built on handshakes, repeat business and knowing their customers by name
The strength of Phillips Print is in being the opposite of a big corporate brand. It’s personal, local and built around relationships, so the identity needed to capture that rather than feel overly polished.
That made the design process really collaborative, fun and playful, which I think comes across in the identity.
That flexibility really speaks to the idea of community – literally a community of logos – and brings a level of play into the identity.
The benefit of having a printer as a client, though, was that Liam was super hands-on. He was constantly printing flyers, stickers, merch and vinyls and sending me things as he tested them. It meant we could see how the identity behaved in the real world as we developed it, so the process became really collaborative.
I took the principles of organic linework and symmetry from Art Nouveau motifs to inform a set of decorative illustrations that could join together to make framing devices.
Her words talked about anticipation, time slowing down and escaping the noise – so whilst it was important to maintain a sense of energy, the layouts also intend to feel considered with an underlying sense of calm.
The identity intends to feel like a true celebration of the hospitality industry and the people involved.
All the elements of the brand are intended to feel warm and human.
Rather than use screenshots or mockups of the product, which felt cold, they were styled up as cards and simplified to focus only on the core UI elements.
Designer Laura Clink created a refreshed, flexible identity for Phillips Print, a third-generation family-run printer located just outside London. The system combines a custom-drawn wordmark with nine interchangeable logos and a website, translating the firm's personal, local character across digital and printed applications.
The Brand Identity features 'Frolic,' a conceptual music festival identity created by designer Laura Clink and writer Charlotte Golzari. The duo collaborated independently to craft a tactile, Art Nouveau-inspired system that balances urban energy with organic freedom. Their work merges expressive typography, decorative illustration, and a vibrant yet grounded color palette to evoke the spirit of a real festival experience.
Designer Laura Clink developed a warm and approachable rebrand for Orderswift, a hospitality tech company offering digital ordering solutions. Guided by strategist James Sandrini’s people-first positioning, the identity uses playful typography, simple geometric shapes, and food-inspired colors to convey friendliness and clarity. The project also includes a redesigned website that integrates simplified UI elements into the visual system.
The Brand Identity features London-based designer Laura Clink’s brand identity for GOYA, a social platform that makes yoga more accessible. Inspired by the rhythm and flow of yoga, Clink developed an expressive typographic system using TT Firs Text, with a poetic and fluid visual language. The design balances structure and freedom, symbolized by a sun-inspired underline in the wordmark.